Prime Drink Lawsuit: Guide and Updates (2025)

Prime Hydration, LLC makes both Prime Hydration and Prime Energy drinks. These drinks skyrocketed to popularity thanks to social media marketing driven by the company’s founders. However, Prime is now floundering after facing multiple lawsuits.

We cover what led to Prime’s legal troubles, and what you need to know about the consumer protection and deceptive marketing allegations against the company.

Prime’s Rise and Fall

Prime Hydration was launched in 2022 by internet influencers Logan Paul and KSI. The beverages quickly became a sensation, propelled by the founders’ massive online followings. Strategic partnerships followed with major sports organizations like Arsenal Football Club and the UFC.

Prime successfully created a sense of exclusivity and hype around their product. However, allegations of harmful PFAS chemicals in its drinks, the same as in the Simply Orange case, and accusations of dangerously high caffeine levels in its energy products have taken a toll. These controversies paired with lessened viral interest in the beverages have brought the company’s future into question.

What Is the Prime Drink Lawsuit?

Prime's legal troubles began with concerns over its ingredients and marketing practices. Plaintiffs allege that Prime Hydration drinks contain dangerous toxic chemicals and that Prime Energy drinks contain dangerously high levels of caffeine. It is also alleged that the company marketed to children who could be greatly harmed by the products. These allegations have led to class action lawsuits against the company.

The first class action lawsuit centers around the alleged presence of per- and poly-fluoroalkyl substances (PFAS), often referred to as "forever chemicals," in Prime products. Lawsuits have also been filed over excessive caffeine levels in Prime's energy drinks, raising questions about the company's transparency and consumer safety.

Prime Hydration Lawsuit: PFAs in Prime Hydration Drinks

A class action lawsuit was started by California resident Elizabeth Castillo, claiming that Prime failed to disclose the presence of PFAs in its products. Sometimes called “forever chemicals”, PFAS are not naturally occurring and have been linked to a variety of health problems.

According to the National Institute of Environmental Health Sciences, exposure to PFAS can lead to increased cancer risk and decreased ability to fight infection. The Environmental Protection Agency has additionally cited research tying PFAS to reproductive health problems, developmental delays in children, increased obesity risk, and hormone interference.

The lawsuit alleges that Prime deliberately misled consumers by marketing its products as safe and healthy, while not disclosing the presence of PFAS. Similarly, in the Lululemon case, the plaintiffs alleged that the company took advantage of consumers by claiming that its products were sustainably sourced and environmentally friendly. According to testing funded by the plaintiff, the grape flavor of Prime Hydration contains PFAS roughly three times the amount allowed under FDA regulations for drinking water.

Castillo is the lead plaintiff in the class, and this lawsuit is ongoing. The action represents a nationwide class as well as a class limited to California residents. It is still possible to join this lawsuit. Fill out the form on this page to learn more.

Prime Energy Drink Lawsuit: Caffeine in Prime Energy Drinks

A second class action lawsuit was filed against Prime by a woman who claimed that Prime Energy drinks were deceptively marketed as safe for children. This lawsuit cites a combination of California and Kentucky laws. The complaint alleged that Prime failed to adequately disclose high levels of caffeine in the product that could be damaging for children.

In August 2024, the judge approved Prime’s motion to dismiss the lawsuit. However, plaintiffs have until mid-September to submit an amended complaint which may keep the lawsuit going.

Another lawsuit alleging Prime Energy drinks failed to disclose caffeine levels was filed in New York in 2024. This is also a class action lawsuit. It has since been consolidated with additional claims that allege similar harm.

If you are interested in joining the class for any of these lawsuits, fill out the form on this page to learn more.

Other Legal Challenges Faced by Prime Drinks

Prime has faced several litigation challenges beyond the class action allegations. These include:

• Bacarella v. Prime Hydration. This trademark infringement claim alleges that Prime’s products are confusingly similar to Bacarella’s Alpha Prime and Prime Bites products.
• Hi-Tech Pharmaceuticals v. Prime Hydration. Another trademark infringement claim, this one alleging consumer confusion with plaintiff’s Prime Nutrition products.
• Refresco Beverages v. Congo Brands and Prime Hydration. This lawsuit alleges Prime and its parent company breached a contract by failing to order the minimum agreed amount of bottles after Prime product sales fell in 2023.
• US Olympic & Paralympic Committee v. Prime Hydration. This lawsuit alleges that Prime used trademarked phrases to market its products. The plaintiffs claim that Prime ignored demands to stop use of the trademarks before the lawsuit was filed.

Prime Settlements

None of the class action lawsuits against Prime have settled or formally resolved. Plaintiffs in these cases are seeking damages for injury to themselves or minor children caused by alleged deceptive marketing and defective product liability. If successful, the total lawsuit recoveries could be in the millions. You can check other class action lawsuit settlements for PFAS on our PFAS settlements page.

If you have encountered defective products, dangerous drugs, or have other consumer product concerns, fill out the form on this page to connect with a knowledgeable local lawyer.